Hair & Makeup For Every Occasion

Enhancing Your Beauty with Flawless Hair and Makeup for Every Occasion

At City Lights Beauty Agency, we specialize in elevating your beauty for any event, ensuring you look and feel your absolute best. Whether it’s a glamorous wedding, a high-stakes corporate event, a captivating photoshoot, or a sophisticated evening out, our expert team is dedicated to creating personalized looks that highlight your natural beauty and reflect your unique style. With attention to every detail, we craft unforgettable moments by delivering flawless hair and makeup that leave a lasting impression, making you shine with confidence and grace.

Some of our notable Clients & Press

Our Services

Celebrity

City Lights Beauty Agency has had the honor of working with some of the most recognized names in entertainment. Led by Paula Heckenast, our team provides elite-level makeup and hair services tailored to the needs of celebrities for red carpet events, press appearances, photoshoots, and on-screen performances. Our celebrity portfolio highlights our ability to create flawless, long-lasting looks under the pressures of high-profile events. From timeless elegance to bold, trend-setting styles, our work reflects the confidence and glamour required in the spotlight, ensuring our clients look impeccable at every angle.

Corporate

At City Lights Beauty Agency, we understand the importance of professional, polished looks for corporate projects. With over 18 years of industry experience, Paula Heckenast and her team offer expert makeup and grooming services tailored for corporate events, headshots, commercials, and media appearances. Our corporate portfolio showcases our ability to create clean, camera-ready styles that align with the brand image and professionalism required for business settings. Whether it’s a company-wide branding shoot or a keynote speaker’s presentation, our team ensures that every individual looks and feels confident, representing your company with excellence.

Editorial

City Lights Beauty Agency excels in delivering bold, innovative looks that push the boundaries of beauty for editorial projects. Led by Paula Heckenast, our team collaborates with top photographers, designers, and creative directors to bring visionary concepts to life. With a focus on high-fashion makeup, avant-garde hair styling, and artistic expression, our editorial portfolio reflects our ability to adapt to diverse themes while maintaining the integrity of each project’s creative direction. From magazine covers to fashion spreads, our work is designed to make a statement and capture the essence of beauty in every frame.

Bridal

At City Lights Beauty Agency, we specialize in creating flawless, personalized bridal looks that make every bride feel radiant on her special day. With over 18 years of experience, Paula Heckenast and her talented team are experts in crafting timeless, elegant, and on-trend styles tailored to each bride’s unique vision. From airbrush makeup to intricate hair designs, our bridal portfolio showcases the attention to detail, skill, and creativity that have made us a trusted choice for brides across North America. Whether you’re planning an intimate ceremony or a grand celebration, our goal is to ensure you feel your most beautiful as you walk down the aisle.

Publications

City Lights Beauty Agency has been featured in various high-profile publications and media outlets. From bridal beauty spreads to celebrity looks, our work has graced the pages of industry-leading magazines, online beauty blogs, and professional trade publications. With a keen eye for detail and a passion for making every individual feel their most confident, Paula and her team bring their expertise to a diverse range of editorial and commercial projects. Explore our portfolio to discover the artistry that defines City Lights Beauty.

MEET THE FOUNDER & CEO

Hey, I'm Paula Heckenast!

I founded City Lights Beauty Agency to make beauty more accessible and empower people to feel their best through personalized makeup artistry. Since launching, I’ve been fortunate enough to work with amazing clients—from brides to celebrities—and help them achieve their perfect look.

Throughout my journey, I’ve been able to:

  • Gained over 18 years of experience in the beauty and entertainment industry.

  • Worked on high-profile projects and collaborated with celebrities.

  • Created a thriving agency focused on empowering others through beauty and education.

Our Work

Our Group Makeup Lesson Packages

Special Offer: All attendants receive a free month membership to our Live VIP Private

Live Demo & Q&A (1 Hour)

Comprehensive demo with product recommendations and Q&A. In person for any size group.

Price: $450 - $550

Follow-Along Group Makeup Lesson (2 Hours)

Interactive and hands on step by step group makeup lesson. 3 persons minimum required.

Price: $175/person - $275

Group Follow-Along Makeup Lesson + Photoshoot (4 Hours)

Makeup lesson followed by a professional photoshoot.

3 persons minimum required.

Price: $250/person - $450

Virtual Makeup Lesson
(1 Hour)

Virtual session with step-by-step guidance and feedback. makeup bag audit included.

Price: $350 - $500

TESTIMONIALS

What others are saying

Frequently Asked Questions

Hours of Operation

Office / Call Center (EST):

Call Center Hours: Mon-Sat 9AM-5PM, Sun: Closed

Extended Hours:

Email / text support is available 7 days a week (with the exception of observed holidays). Please email [email protected] or text ‪813.945.6386 if outside our call center hours (for assistance as soon as possible)

Online Booking:

Book Securely Online 7 days a week, 24 hours a day. Appointments scheduled less than 24 hours in advance are not guaranteed.

Please email [email protected] or text ‪813.945.6386 for same day reservations.

Appointment Hours / Fees:

Appointments are available 7 days a week, 24 hours a day (with the exception of observed holidays)

Before / After Hours Appointment Fees Outside of 8am-7:30pm:

$100 per artist/stylist

Observed Holidays & Fees

Observed Holidays / Holiday appointment fees

City Lights Beauty Agency is available for client services 365 days a year, however, we do have the following hours / charges for observed holidays. Services need to be prepaid in full 24 hours prior to service date/time. Parking fees will be due upon completion of services (and paid directly to your artist)

Appointment Fees / Hours:

New Years Day: $50/artist

Valentines Day: $25/artist

Easter: $25/artist

4th of July: $25/artist

Halloween: No Fee (services available until 4PM)

Thanksgiving: $75/artist

Christmas Eve: $25/artist (services available until 4PM)

Christmas Day: $75/artist

New Years Eve: $50/artist (services available until 5PM)

Office Hours (PST):

New Years Day: CLOSED

Valentines Day: 8AM-8PM

Easter: CLOSED

4th of July: CLOSED

Halloween: 8AM-3PM

Thanksgiving: CLOSED

Christmas Eve: 8AM-3PM

Christmas Day: CLOSED

New Years Eve: 8AM-6PM

How do I book?

We make booking easy and secure via our website. Click “Book Online” to view our service menu and book an appointment securely via our website

We take a $50 retainer down, which is applied towards your services

Remaining Balances are due upon completion (unless otherwise specified for larger groups / balances / special event dates)

There is only (1) $50 retainer due per booking, whether you’re booking services just for yourself or a groupilique quisquam et deserunt, recusandae.

How do I know if my date and time is available?

At City Lights Beauty Agency, we operate as a talent agency representing a large team of professional artists. We encourage you to make your reservation online – as most date/time slots can be accommodated. However, in the event that your date/time is not available – you will be contacted by an agent with available time slots for your date.

Please note, we cannot guarantee availability for services scheduled within 24 hours. For urgent reservations, please contact us [email protected]

Can I book a last minute appointment?

You can book an appointment securely online (up to 24 hours prior to your date/time).

For same day / urgent appointments, please contact us [email protected] 813.945.6386

Ho do I provide hotel room numbers or location information?

For Clients Staying at Hotels:

Upon check in to your hotel, please email us @ [email protected] with your hotel room information (and specific tower/elevator if applicable). If we have any questions, we will contact you via phone or email

Prior to your scheduled appointment, please have your cell phone close to you. We will provide your cell phone number to your artist (s) that will be arriving for your appointment. Sometimes the artist (s) may need to contact you prior to your appointment, to meet them downstairs or at the selected elevator (if they are having trouble accessing your hotel room)

For Clients Staying at a Private Estate (with an address):

Please email us at [email protected] if there is a gate code needed or you need to provide specific instructions with accessing your location/address

Prior to your scheduled appointment, please have your cell phone close to you. We will provide your cell phone number to your artist (s) that will be arriving for your appointment. Sometimes the artist (s) may need to contact you prior to your appointment if they are having trouble accessing your location/address

Do you offer makeup classes?

Yes, we offer both group and one-on-one makeup classes that cater to all skill levels. Check our ‘Classes’ section for upcoming dates and details.

What safety measures do you implement regarding COVID-19?

Your safety is our priority. We adhere to strict sanitization protocols and follow all local health guidelines to ensure our clients’ well-being.

How much for makeup?

Since every event is unique, we will need more information in order to provide you with the most accurate quote. Can you tell us if this is for a wedding or an individual makeup booking?

Do you do airbrush?

Yes! Did you know there are 3 different airbrush formulas? Water based, silicone based and water proof.

Is there a place I would come to?

You can come to us or we can come to you for bookings. Consultations can be done over the phone. Want to learn more about our airbrush options as well? Did you know there are 3 different airbrush formulas?

How much are the consultations? I have never had airbrushed makeup before

Phone consultations are complimentary. To book a makeup preview or hair preview it is $175 for makeup OR $175 for hair with a senior artist.

Do you do makeup for prom?

Yes, we offer both makeup and hair styling services for prom!

How much for makeup and hair for a photoshoot?

Non-bridal makeup and hair is $350. We also offer half day and full day services which include unlimited look changes and touch ups!

are lashes included?

Yes! Lashes are always included! We never charge extra for anything other companies may consider upgrades.

What time are you available?

You can call us from 8am to 7pm

Where are you located?

Home office is Tampa but we have artists in Chicago, Dallas, NYC and LA to name a few! Take a moment to fill out our contact form so we can check your area!

Do you travel?

Yes, we travel anywhere in USA.

Do you offer makeup classes?

Yes we offer make up classes.

How long does hair and makeup take?

We like to allow 2 hours for both hair and makeup.

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